Friday, November 23, 2012

PR for Butch Walker

So, who does this for Butch?  Is the job currently unfilled?  Shouldn't there be frequent, or going with the absence makes them scream for more theory, even infrequent mentions of Butch in the media?  He played at the Los Angeles Petty Fest recently which gives Bibi a case in point:  where is the follow-up buzz about his  performance?  He KILLED with his version of Breakdown on the first night. 

Butch says: It's alright if you love me, it's alright if you don't...

                                                                      this pic is from the second night of Petty Fest West

Let's be clear on this:  Bibi would strongly vote (4 paws worth) against Butch appearing during half time at football games.    Seems that Lenny Kravitz's management is utilizing the any publicity is good publicity model to re-energize his career.  hmmmmm.  However, there must be some middle ground where knowledgeably timed press releases and/or noteworthy appearances, like Petty Fest, could raise awareness without being a sell-out junket for Butch, right?  This leads to discussion of why Butch Walker isn't better known and appreciated. Have lots to say about that, but that's a different post, or two. 

As devoted readers, you know Bibi intends to check with the NY Times and the NYorker about their plans to review Butch's upcoming shows in Chicago.  Oh, right, also something to Rolling Stone.  Content and stylistic questions arise:  use of the impersonal voice, signaling not only decorum and reason, but good taste?  Or, go with the naturalistic, giddy, total fan tone?  As a subscriber to both pubs, imply exasperation that this hasn't happened for Butch already?   (Maybe their people have already informed Butch they will be catching the shows?)  There's really no way to say to the NYT or the NYer, "Who does Butch Walker have to ---- to get attention from your organization?"  Maybe you could say it to RS, but why give those guys the satisfaction?  Bibi is saying this from a fan perspective, it's not what Butch would say--ever--since we all know Butch won't sell out--an issue germane to the point brought up in the last paragraph.

Have to craft a concise, coherent request, emphasizing increased readership satisfaction that such a review  would engender for the NYT and the NYer, both of which continue to seek ways to connect with a younger base.  (whoa, Bibi, MBA!) Need an engaging opening, finish with a flourish, of course.  Keep forgetting that I have to send something suitable to Rolling Stone, too.  Given their past unfathomably dismissive treatment of Butch, that will be a tough one.  Same music mag that dismissed AC/DC, right?  Anyway, back on point...include pictures?  Links to live performances?  Don't want that old Salieri criticism (something like):  Ah, Mozart, you are passionate but you do not convince.

Maybe Bibi hasn't mentioned a small pr effort she's been working lately:  made some business cards with Butch's picture, webpage and link for Episode 54 of Live From Daryl's House.  I leave them at just about every store or public place I go.  Today, at the Clear Lake Half-Price Books found the Letters cd--second time I've found a cd by Butch at this location!--and as I was paying, I told the guy about Butch and gave him one of the cards.  He said he'd check Butch out on the web.  Grass roots, I know, but presidential elections have been won using this angle.  It could help in raising Butch Walker awareness, too.

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